InvestaX is a leading institutional-grade platform specializing in the compliant tokenization and distribution of real-world assets (RWAs) globally. Regulated by the Monetary Authority of Singapore (MAS), InvestaX enables financial institutions and asset managers to compliantly issue, manage, and trade tokenized RWAs across a network of fintech platforms, exchanges and distribution partners.

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Job Scope

• Own the social media and content management strategy and execution for InvestaX across all key platforms (LinkedIn, Twitter, etc.).
• Develop and implement effective public relations and media strategies to support InvestaX's goals and increase brand visibility.
• Produce innovative and compelling content that reflects Investa)('s voice, values, and strategic vision for the future of tokenized assets.
• Facilitate and coordinate webinars and live sessions, including speaker outreach, topic planning, and post-event engagement strategies.
• Play an active role in shaping the overall marketing strategy for InvestaX in collaboration with the broader marketing and leadership team.
• Conduct ongoing marketing performance analysis and reporting to evaluate campaign effectiveness, audience engagement, and lead generation.
• Use SEO best practices to optimize content for search visibility and reach.
• Collaborate with designers to develop rich multimedia content, including social graphics, video clips, charts, and infographics.
• Leverage Al tools and platforms for content ideation, trend analysis, automation, and audience targeting — especially for social media and campaign enhancement.
• Continuously research and present new ideas to improve InvestaX's digital presence and audience engagement.

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Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong passion for Blockchain, Crypto, Digital Assets, and Web3 ecosystems.
• Proven experience as a Social Media Manager or in a similar role in a high-growth startup or fintech environment.
• Demonstrated ability to manage and grow online communities and social campaigns.
• Strong copywriting and content creation skills with a deep understanding of tone, narrative, and branding.
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Experience in facilitating or supporting webinars, panels, or live digital events.
• Familiarity with marketing performance metrics, KPIs, and tools for analysis and reporting.
• Ability to creatively use AI tools (e.g., ChatGPT, Canva Al, Perplexity, etc.) for efficiency and campaign enhancements.
• Highly collaborative, excellent communication skills, and the ability to work cross-functionally with tech, product, and leadership teams.